November 9-10, the partnership in Blå Mat (center for the seafood of the future) gathered in Fiskebäckskil for a kick-off and the first annual conference. The work to strengthen Swedish seafood production is now in full swing. The Blue Food Center brings together a number of universities, companies and organizations. With SEK 48 million from the State Research Council Formas, 70+ actors from the entire value chain through research, collaborations, innovations and campaigns will make Sweden a world leader in sustainable seafood (not the biggest but the best). The vision is to make the Swedish seafood industry ten times larger than it is today and double the proportion of Swedish-produced seafood.

As more and more people choose to eat more sustainably, seafood can be a good and useful alternative to plant-based foods. Seafood is nutritious and has the potential to grow. The project coincides with the UN’s decade of marine research for sustainable development, where sustainable production of seafood is promoted as a way to increase food production in the world without using additional arable land, water or fertilizer.

Some of the parties in Blå Mat are KTH, University of Gothenburg, Chalmers, SLU, Uppsala University, RISE, Innovatum, IVL, Stockholm region and the Västra Götaland region. About seventy companies also participate, including food producers and companies from the grocery trade and the restaurant industry. Musselfeed is part of the solutions of the future and a proud co-financier of Blå Mat. Read more at www.bluefood.se